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Email Marketing Managed Service

eSponse, a division of OnYourMark, LLC, is an Application Service Provider (ASP) specializing in Business-to-Business and Business-to-Consumer eMessaging communications. eSponse offers an extensive suite of solutions that empower businesses to effectively deliver personalized content to targeted prospects and customers within a broad community.

Why eSponse? Simple. Our eXtensible E-messaging Communications (XEC) services allow you to dramatically reduce the cost associated with traditional communication methods such as preparation time, printing, postage, and delivery charges. While reducing cost, you gain additional benefit through automation of your communication process that enable you to deliver personalized content to targeted audiences more frequently.

eSponse messages are far quicker and cheaper to develop and distribute than printed flyers or post cards. More importantly, most small companies fail miserably at trying to maintain, let alone "mine" their own customer database. The e-sponse database pretty much takes care of itself, is accessible, extremely easy to mine, resides on a secure server and is backed up.

XEC means eXtensible E-messaging Communications. It is the convergence of database technology with email communications to produce filtered content that is personalized and delivered in an appropriate format. Inherent to this technology is XML, eXtensible Markup Language.

Profile
The Profile Database stores information relevant to each recipient. This profile information is used to establish criteria by which message content is filtered and assembled by the Content Generator. An XML wrapper is incorporated into the data, which adds an increased level of type independence and data portability. However, don't let the XML-speak make you uncomfortable; eSponse can easily import and export Excel files.

Opt-in Subscription
eSponse provides web pages for recipients of email to optionally self-administer their permission-based subscriptions and profile information. The Opt-in Subscription component, the only XEC component exposed to recipients, can be customized for a consistent effect.

Work-In-Process
Email content can consist of a number of different types of objects - images, text, and attachments to name a few. All objects are scrubbed for viruses. To insure the quality of message content, WIP allows content authors to test their work prior to general release to their audiences. eSponse is integrated with Macromedia Contribute for easy content creation from custom templates.

Content Generator
The Content Generator filters data and assembles objects from the XML database to produce personalized content. The appropriate format is selected based upon the recipients profile e.g. HTML, PDF, WML, AOL Text, or as a hosted web page.

Email Distributor
The Email Distributor encodes commands for the Response Analyzer, insures delivery to the email system, allows for error handling, and updates the recipient's profile for Tracking.

Email Formats
XEC supports a number of today's formats and is eXtensible for the future. Formats include, but are not limited to, HTML, PDF, WML, XML, AOL Text, and attachments.

Page Hosting
To augment content distributed via email or for content that is too voluminous for email distribution, XEC provides a Page Hosting service for web-based message dissemination.

Response Analyzer
The Response Analyzer monitors the email distribution process and tracks undeliverable email. Undeliverable email addresses are packaged in report format and sent to the author. The Response Analyzer also updates the recipient's profile for Tracking.

Tracking
Authors can query the Profile Database for any recipient-related information. This facility also provides an upload/download feature from/to existing databases which maintains the integrity of self-administered profile information.

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